shainy studio

case studies*

from singular artists to global brands proof that the shainy method builds universes, no matter how complex the vision

from singular artists to global brands proof that the shainy method builds universes, no matter how complex the vision

50 000+ New Followers

$100k+ collectables sales in 6 month

Organic Virality

Originals Sold Out

Brent Estabrook

Fine Artist

Brent came to us already established, with a museum show and strong credibility in the fine art world. His next goal was to expand into wider public visibility without losing his fine art positioning. Our challenge was to diversify his income by launching a collectibles shop from scratch and drive it to $100K in sales within the first six months.

Results:

Within that timeframe, we not only reached $100K in collectible sales but also saw nearly all originals sold out. The artist gained over 50,000 new, highly engaged followers, while his reputation strengthened: fans described him as inspiring and even as their “favorite artist.” This momentum led directly to invitations for three international shows — proving that strategic growth and commercial success can elevate, rather than compromise, fine art credibility.

50 000+ New Followers

$100k+ collectables sales in 6 month

Organic Virality

Originals Sold Out

Brent Estabrook

Fine Artist

Brent came to us already established, with a museum show and strong credibility in the fine art world. His next goal was to expand into wider public visibility without losing his fine art positioning. Our challenge was to diversify his income by launching a collectibles shop from scratch and drive it to $100K in sales within the first six months.

Results:

Within that timeframe, we not only reached $100K in collectible sales but also saw nearly all originals sold out. The artist gained over 50,000 new, highly engaged followers, while his reputation strengthened: fans described him as inspiring and even as their “favorite artist.” This momentum led directly to invitations for three international shows — proving that strategic growth and commercial success can elevate, rather than compromise, fine art credibility.

Brand Deals

200k+ new followers in a 1 year

Organic Virality

3000+ Collectors Waitlist

Dasha Plesen

Bio Artist, Influencer

When Dasha joined us, her growth came from a few random viral Reels. People saw her as a viral page, not an artist, and her complex product was misunderstood. She had almost no sales because she feared selling, feared losing her voice, and worried her audience would turn away. The challenge: grow, monetize, elevate her positioning to a top artist—without losing reach, without losing her tone, and with fully DIY content only.

Results:

Dasha worked with us for over 18 months, growing 200K+ organic followers while staying fully aligned with her voice and creative vision. Together, we refined her positioning, launched multiple products, and built huge reach and virality. Today she has a 3,000+ collector waitlist, ongoing brand deals and collaborations, and a community that genuinely adores her.

Brand Deals

200k+ new followers in a 1 year

Organic Virality

3000+ Collectors Waitlist

Dasha Plesen

Bio Artist, Influencer

When Dasha joined us, her growth came from a few random viral Reels. People saw her as a viral page, not an artist, and her complex product was misunderstood. She had almost no sales because she feared selling, feared losing her voice, and worried her audience would turn away. The challenge: grow, monetize, elevate her positioning to a top artist—without losing reach, without losing her tone, and with fully DIY content only.

Results:

Dasha worked with us for over 18 months, growing 200K+ organic followers while staying fully aligned with her voice and creative vision. Together, we refined her positioning, launched multiple products, and built huge reach and virality. Today she has a 3,000+ collector waitlist, ongoing brand deals and collaborations, and a community that genuinely adores her.

Shadowban Free

90K+ Followers in 3 Months

Online Academy Launch

30M+ Monthly Views

Dr. Tara

Tv Host, Professor, Influencer, Founder of Luvbites

Dr. Tara, a TikTok influencer with 2 million followers known for her humor, aimed to grow her Instagram audience and build deeper connections. We helped her evolve her brand voice to reveal more authenticity and meaning.

Results:

In just 3 months, Dr. Tara gained over 90,000+ new Instagram followers and consistently reached over 10+ million video views per month. She launched a worldwide sex education academy and secured regular weekly brand partnerships. Most importantly, she elevated her influence to the next level by becoming an internationally recognized TV host, fulfilling a lifelong ambition

Shadowban Free

90K+ Followers in 3 Months

Online Academy Launch

30M+ Monthly Views

Dr. Tara

Tv Host, Professor, Influencer, Founder of Luvbites

Dr. Tara, a TikTok influencer with 2 million followers known for her humor, aimed to grow her Instagram audience and build deeper connections. We helped her evolve her brand voice to reveal more authenticity and meaning.

Results:

In just 3 months, Dr. Tara gained over 90,000+ new Instagram followers and consistently reached over 10+ million video views per month. She launched a worldwide sex education academy and secured regular weekly brand partnerships. Most importantly, she elevated her influence to the next level by becoming an internationally recognized TV host, fulfilling a lifelong ambition

New Series Launch

500+ followers from a single post

Audience Re-engagement

Yulia Bas

Contemporary Artist

Yulia is a successful artist who'd gone quiet on social media during a major shift in her body of work. She was transitioning into a new style and couldn't find the right way to talk about it — so she stopped posting altogether. She came to us to relaunch her presence and introduce her new series to the audience she'd lost touch with.

Results:

From a single launch post, Julia hit 20k views, gained 500+ followers, and saw a wave of comments she hadn't experienced in years. Her new series didn't just land — it reminded her what real engagement feels like.

New Series Launch

500+ followers from a single post

Audience Re-engagement

Yulia Bas

Contemporary Artist

Yulia is a successful artist who'd gone quiet on social media during a major shift in her body of work. She was transitioning into a new style and couldn't find the right way to talk about it — so she stopped posting altogether. She came to us to relaunch her presence and introduce her new series to the audience she'd lost touch with.

Results:

From a single launch post, Julia hit 20k views, gained 500+ followers, and saw a wave of comments she hadn't experienced in years. Her new series didn't just land — it reminded her what real engagement feels like.

3x Views

50+ Industry follows in one night

Audience Re-engagement

Leo Gorenstein

Commercial Director

Leo is an established figure in his industry, but his social media wasn't catching up to his real-world reputation. He came to us to re-engage the audience he already had and tap into a new one — without sounding like he was starting from scratch.

Results:

From the very first post, Leo jumped from a 3k baseline to 10k views, picked up over 50 industry follows, and earned 75 reposts — all in a single night. His socials finally caught up to who he already is offline.

3x Views

50+ Industry follows in one night

Audience Re-engagement

Leo Gorenstein

Commercial Director

Leo is an established figure in his industry, but his social media wasn't catching up to his real-world reputation. He came to us to re-engage the audience he already had and tap into a new one — without sounding like he was starting from scratch.

Results:

From the very first post, Leo jumped from a 3k baseline to 10k views, picked up over 50 industry follows, and earned 75 reposts — all in a single night. His socials finally caught up to who he already is offline.

+30% Monthly Engagement Growth

Repositioned as an artist in 3 month

Original Format Developed

Maya Fink

Mixed Media Artist

Maya is a mixed media artist who came to us wanting consistency on social media without losing her authentic voice. The bigger challenge was repositioning — making sure people instantly understood her as a mixed media artist, not just another creative posting online. Her work spans many projects and launches, which made unified positioning tricky.

Results:

Maya became consistently present online and gained over thirty percent engagement growth month over month. People started recognising her as an artist — talking about her work in real life, during her projects and collaborations. Her page now does the heavy lifting: anyone landing on it immediately understands who she is and what she creates. Her status as a mixed media artist is established and unmistakable.

+30% Monthly Engagement Growth

Repositioned as an artist in 3 month

Original Format Developed

Maya Fink

Mixed Media Artist

Maya is a mixed media artist who came to us wanting consistency on social media without losing her authentic voice. The bigger challenge was repositioning — making sure people instantly understood her as a mixed media artist, not just another creative posting online. Her work spans many projects and launches, which made unified positioning tricky.

Results:

Maya became consistently present online and gained over thirty percent engagement growth month over month. People started recognising her as an artist — talking about her work in real life, during her projects and collaborations. Her page now does the heavy lifting: anyone landing on it immediately understands who she is and what she creates. Her status as a mixed media artist is established and unmistakable.

Right Audience Found in 2 Weeks

Noticed by Curators

More Fun Posting

Didi Lehnhausen

Multidisciplinary Artist

Didi came with a real artist's dilemma: her practice lives in physical presence — work that needs to be felt, seen in space, experienced — and she didn't believe it could ever translate online. Her audience wasn't the issue; reach wasn't the goal. The challenge was to honor the depth of her work in a digital format and build a presence that would attract the right people — the ones who actually understand what she does.

Results:

Within just two weeks, the shift was already visible. Her engagement rose, and more importantly — the right kind of attention started arriving. Curators began noticing her, alongside collectors and viewers who genuinely understand her artistic language and want to be closer to it. Didi wasn't chasing massive numbers — she was looking for the right audience to find her, and they did. As she put it herself: "thanks to the thoughtful curation and deep understanding of art at the core of Shainy, we actually made it happen.

Right Audience Found in 2 Weeks

Noticed by Curators

More Fun Posting

Didi Lehnhausen

Multidisciplinary Artist

Didi came with a real artist's dilemma: her practice lives in physical presence — work that needs to be felt, seen in space, experienced — and she didn't believe it could ever translate online. Her audience wasn't the issue; reach wasn't the goal. The challenge was to honor the depth of her work in a digital format and build a presence that would attract the right people — the ones who actually understand what she does.

Results:

Within just two weeks, the shift was already visible. Her engagement rose, and more importantly — the right kind of attention started arriving. Curators began noticing her, alongside collectors and viewers who genuinely understand her artistic language and want to be closer to it. Didi wasn't chasing massive numbers — she was looking for the right audience to find her, and they did. As she put it herself: "thanks to the thoughtful curation and deep understanding of art at the core of Shainy, we actually made it happen.

More Fun Posting

Found Her Voice

Rapid Engagement Growth

Zovi Weng

Artist, Lead Illustrator For The MTA

Zovi came to shainy wanting to engage her audience more deeply, but something was holding her back — she had a vulnerable story to tell, but wasn't sure how to frame it without it sounding performative or scattered. As a lead illustrator, her work speaks for itself visually, but her voice online was unclear. The challenge was positioning: help her find the authentic way to share her story, her process, her perspective — the things that make her illustrations matter beyond aesthetics.

Results:

The shift was immediate. Zovi started posting more frequently, and more importantly, she was having fun doing it — because suddenly she knew why she was posting, not just what. Every strategic post sparked real engagement, with her audience responding to the vulnerability she'd been holding back. Beyond the metrics, something deeper shifted: Zovi found her voice. She now has a framework for creative expression, tools to keep growing, and the knowledge from shainy that lets her move forward independently. The system didn't make her an influencer. It made her a clearer version of herself.

More Fun Posting

Found Her Voice

Rapid Engagement Growth

Zovi Weng

Artist, Lead Illustrator For The MTA

Zovi came to shainy wanting to engage her audience more deeply, but something was holding her back — she had a vulnerable story to tell, but wasn't sure how to frame it without it sounding performative or scattered. As a lead illustrator, her work speaks for itself visually, but her voice online was unclear. The challenge was positioning: help her find the authentic way to share her story, her process, her perspective — the things that make her illustrations matter beyond aesthetics.

Results:

The shift was immediate. Zovi started posting more frequently, and more importantly, she was having fun doing it — because suddenly she knew why she was posting, not just what. Every strategic post sparked real engagement, with her audience responding to the vulnerability she'd been holding back. Beyond the metrics, something deeper shifted: Zovi found her voice. She now has a framework for creative expression, tools to keep growing, and the knowledge from shainy that lets her move forward independently. The system didn't make her an influencer. It made her a clearer version of herself.

Content Time Cut by 80%

Leads from First Post

Voice Preserved at Scale

Charlie Carrel

Professional poker player, founder of The Elite University

Charlie built his brand on personal authority — but that authority was burning him out. He hired a CEO to step back from day-to-day, but his audience expected Charlie, constantly. The challenge: keep the personal brand alive, keep generating leads, but free Charlie from producing content every single day. The system had to let someone else write in his voice without losing what made it unmistakably his.

Results:

From the first posts, leads came in — and audiences didn't realize Charlie wasn't writing them himself. Content that used to take days of personalization now happens in hours. The brand stayed entirely his. The workload became manageable. Proof that you don't have to choose between scaling your voice and protecting your time — when the system knows who you actually are, anyone can amplify it.

Content Time Cut by 80%

Leads from First Post

Voice Preserved at Scale

Charlie Carrel

Professional poker player, founder of The Elite University

Charlie built his brand on personal authority — but that authority was burning him out. He hired a CEO to step back from day-to-day, but his audience expected Charlie, constantly. The challenge: keep the personal brand alive, keep generating leads, but free Charlie from producing content every single day. The system had to let someone else write in his voice without losing what made it unmistakably his.

Results:

From the first posts, leads came in — and audiences didn't realize Charlie wasn't writing them himself. Content that used to take days of personalization now happens in hours. The brand stayed entirely his. The workload became manageable. Proof that you don't have to choose between scaling your voice and protecting your time — when the system knows who you actually are, anyone can amplify it.

Album Launched

Three Careers Aligned

Client Turned Partner

Tata Makarevich

Film Director, Producer, Singer

Tata came to shainy with a story most strategists would split into three accounts. She's a film director and producer chasing serious industry recognition and big international clients — and she's a singer who just released her first album. Two ambitions, two audiences, two completely different tones. The challenge: build one positioning that lets her be taken seriously by the film industry without flattening her musical identity, and lets her music breathe without undermining the producer credibility she'd spent years building.

Results:

We tested multiple positioning angles until one finally clicked — a story big enough to hold all of her, without diluting any single part. Tata didn't just become more visible; she got inspired enough to bring shainy into her own production work. She now uses the methodology with her clients — helping other multi-hyphenate creators preserve their positioning, become visible, and move through the strategy themselves. From client to partner. From scattered identity to a story she runs on, and shares with others.

Album Launched

Three Careers Aligned

Client Turned Partner

Tata Makarevich

Film Director, Producer, Singer

Tata came to shainy with a story most strategists would split into three accounts. She's a film director and producer chasing serious industry recognition and big international clients — and she's a singer who just released her first album. Two ambitions, two audiences, two completely different tones. The challenge: build one positioning that lets her be taken seriously by the film industry without flattening her musical identity, and lets her music breathe without undermining the producer credibility she'd spent years building.

Results:

We tested multiple positioning angles until one finally clicked — a story big enough to hold all of her, without diluting any single part. Tata didn't just become more visible; she got inspired enough to bring shainy into her own production work. She now uses the methodology with her clients — helping other multi-hyphenate creators preserve their positioning, become visible, and move through the strategy themselves. From client to partner. From scattered identity to a story she runs on, and shares with others.

Lead on a Dali Sculpture

Art World Connections

Rapid Engagement Growth

Reeta Semper

Art dealer, Founder of Semper Art

Reeta came to shainy skeptical. Her world doesn't look like influencer culture — it's sophisticated, high-end, and demands equally refined content. She needed to connect with serious collectors and artists through social media, but everything felt too casual for her market. she chose LinkedIn, a platform most art dealers ignore for growth. the challenge: prove that a shainy strategic approach works even in the most exclusive niches.

Results:

within just a few posts, Reeta connected with an art advisor and surfaced a real lead on a Dali sculpture. her engagement sparked unexpectedly fast — and most importantly, her content stayed unmistakably hers: refined, considered, never flattened into anything generic. proof that the shainy method holds even in the most sophisticated corners of the market — and that the right people find you when the voice is right, no matter the niche.

Lead on a Dali Sculpture

Art World Connections

Rapid Engagement Growth

Reeta Semper

Art dealer, Founder of Semper Art

Reeta came to shainy skeptical. Her world doesn't look like influencer culture — it's sophisticated, high-end, and demands equally refined content. She needed to connect with serious collectors and artists through social media, but everything felt too casual for her market. she chose LinkedIn, a platform most art dealers ignore for growth. the challenge: prove that a shainy strategic approach works even in the most exclusive niches.

Results:

within just a few posts, Reeta connected with an art advisor and surfaced a real lead on a Dali sculpture. her engagement sparked unexpectedly fast — and most importantly, her content stayed unmistakably hers: refined, considered, never flattened into anything generic. proof that the shainy method holds even in the most sophisticated corners of the market — and that the right people find you when the voice is right, no matter the niche.

Found Her Voice

2x Reel Views

Audience Re-engagement

Stefania Oliviery

Multidisciplinary Artist, Educator

Stefania is an academic artist who builds literal moving clay machines — sculptural, kinetic, deeply conceptual work rooted in years of practice and teaching. She came to us with the kind of problem only serious artists have: how do you translate something this complex, this physical, this layered into content that actually communicates what you do? She had the work. She didn't have the system to show it.

Results:

Within just three posts, engagement jumped by 220%, reach spiked, and new followers started arriving on their own. The content didn't simplify her work — it gave it a frame, finally, that did it justice.

Found Her Voice

2x Reel Views

Audience Re-engagement

Stefania Oliviery

Multidisciplinary Artist, Educator

Stefania is an academic artist who builds literal moving clay machines — sculptural, kinetic, deeply conceptual work rooted in years of practice and teaching. She came to us with the kind of problem only serious artists have: how do you translate something this complex, this physical, this layered into content that actually communicates what you do? She had the work. She didn't have the system to show it.

Results:

Within just three posts, engagement jumped by 220%, reach spiked, and new followers started arriving on their own. The content didn't simplify her work — it gave it a frame, finally, that did it justice.

+50 New Followers in 1 Month

2x Reel Views

Audience Re-engagement

Alina Alien

Contemporary AR Artist

Alina came to us needing to explain what she actually does. Her art is complex, multi-layered, and unapologetically rebellious — built on connecting many intricate ideas that demand a deep approach. She was also searching for the story she could finally tell out loud.

Results:

Shainy crafted her story and forged a positioning that matched the depth of her practice. She started posting consistently — views roughly doubled, her audience began to actually engage and respond, and she gained around 50 aligned followers in the first month.

+50 New Followers in 1 Month

2x Reel Views

Audience Re-engagement

Alina Alien

Contemporary AR Artist

Alina came to us needing to explain what she actually does. Her art is complex, multi-layered, and unapologetically rebellious — built on connecting many intricate ideas that demand a deep approach. She was also searching for the story she could finally tell out loud.

Results:

Shainy crafted her story and forged a positioning that matched the depth of her practice. She started posting consistently — views roughly doubled, her audience began to actually engage and respond, and she gained around 50 aligned followers in the first month.

More Fun Posting

Found Her Voice

Audience Re-engagement

Aleksandra Stojanoska

Visual and Tattoo Artist, Founder of AEON Miami

Aleksandra came to shainy wanting to attract more clients through social media, but she was posting work without the story. She had an incredible narrative about her studio and her journey, but it was locked inside her head. The challenge was positioning: help her translate her authentic story into content that would actually resonate with people who need what she offers — not just admire from a distance.

Results:

From the first post, engagement spiked in a way she'd never seen before. She kept posting for a few weeks, and clients started booking. Then something more important happened — she realized the system actually worked. She understood the pattern, saw how the strategy moved people, and recognized she could manage it herself going forward. The win wasn't just getting booked; it was understanding why it worked so she could sustain it.

More Fun Posting

Found Her Voice

Audience Re-engagement

Aleksandra Stojanoska

Visual and Tattoo Artist, Founder of AEON Miami

Aleksandra came to shainy wanting to attract more clients through social media, but she was posting work without the story. She had an incredible narrative about her studio and her journey, but it was locked inside her head. The challenge was positioning: help her translate her authentic story into content that would actually resonate with people who need what she offers — not just admire from a distance.

Results:

From the first post, engagement spiked in a way she'd never seen before. She kept posting for a few weeks, and clients started booking. Then something more important happened — she realized the system actually worked. She understood the pattern, saw how the strategy moved people, and recognized she could manage it herself going forward. The win wasn't just getting booked; it was understanding why it worked so she could sustain it.

10,000+ Tickets Sold in 48 Hours

Two Luxury Worlds, One Story

High-End Storytelling at Scale

Bulgari & ELLE

Luxury Jewelry, Fashion Magazine

Bulgari and ELLE came together for an exclusive event that demanded content as refined as the brands themselves. The challenge wasn't reach — both names already had it. It was translation: turning a high-end collaboration into video storytelling that would resonate with a luxury audience without diluting either brand's voice. Two distinct worlds, one campaign, no room for generic.

Results:

The campaign drove 10,000+ ticket sales within the first 48 hours. Premium video content captured the attention of an audience that scrolls past most of what's made for them — and stopped here. The collaboration didn't just elevate the event itself; it became a reference point for what happens when two luxury brands trust the same creative direction. Proof that even at the highest end of the market, the right storytelling moves people to act.

10,000+ Tickets Sold in 48 Hours

Two Luxury Worlds, One Story

High-End Storytelling at Scale

Bulgari & ELLE

Luxury Jewelry, Fashion Magazine

Bulgari and ELLE came together for an exclusive event that demanded content as refined as the brands themselves. The challenge wasn't reach — both names already had it. It was translation: turning a high-end collaboration into video storytelling that would resonate with a luxury audience without diluting either brand's voice. Two distinct worlds, one campaign, no room for generic.

Results:

The campaign drove 10,000+ ticket sales within the first 48 hours. Premium video content captured the attention of an audience that scrolls past most of what's made for them — and stopped here. The collaboration didn't just elevate the event itself; it became a reference point for what happens when two luxury brands trust the same creative direction. Proof that even at the highest end of the market, the right storytelling moves people to act.

Strategic Video Campaign

+180% Qualified Traffic in 1 Month

2x Quality Leads, 3x Engagement

T-Bank

Private Banking, FinTech

T-Bank came to us for the launch of a flagship product — the kind of release where every piece of content has to do double work: signal seriousness to a financial audience, and feel emotionally engaging enough to actually move people. The challenge was creative and strategic at once: lead the video production, set the content direction across channels, and turn a product launch into a campaign that sounded like the brand at its sharpest, not its safest.

Results:

Within just one month, qualified website traffic rose by 180%, the volume of quality leads doubled, and audience engagement tripled across channels. The video content sat at the center of the campaign — driving brand awareness, accelerating product adoption, and proving that even in a category as risk-averse as private banking, the right storytelling moves real business. Numbers that didn't just look good on a deck — they translated into customers, conversations, and momentum.

Strategic Video Campaign

+180% Qualified Traffic in 1 Month

2x Quality Leads, 3x Engagement

T-Bank

Private Banking, FinTech

T-Bank came to us for the launch of a flagship product — the kind of release where every piece of content has to do double work: signal seriousness to a financial audience, and feel emotionally engaging enough to actually move people. The challenge was creative and strategic at once: lead the video production, set the content direction across channels, and turn a product launch into a campaign that sounded like the brand at its sharpest, not its safest.

Results:

Within just one month, qualified website traffic rose by 180%, the volume of quality leads doubled, and audience engagement tripled across channels. The video content sat at the center of the campaign — driving brand awareness, accelerating product adoption, and proving that even in a category as risk-averse as private banking, the right storytelling moves real business. Numbers that didn't just look good on a deck — they translated into customers, conversations, and momentum.

Strategic Video Campaign

Launched in 7 days​​​​​​​​​​​​​​​​

70% Reduction in Marketing Costs

Brand Platform and Audience Reserch

Careerist

Career Training, EdTech

Careerist, a Y Combinator-backed EdTech startup, came to us facing two challenges: they had no marketing system and unclear audience targeting after reducing their marketing budget by 70% and downsizing by 30 people.

Results:

They began with our shAiny flow, launching social media campaigns across their main channels and core influencers within 24 hours. They then upgraded to our studio package for advanced growth solutions with custom visual and video content. We refined Careerist's positioning, discovered new audience segments, optimized sales funnels, and created high-converting video formats for their paid advertising—ultimately reducing lead costs to $3.50.

Strategic Video Campaign

Launched in 7 days​​​​​​​​​​​​​​​​

70% Reduction in Marketing Costs

Brand Platform and Audience Reserch

Careerist

Career Training, EdTech

Careerist, a Y Combinator-backed EdTech startup, came to us facing two challenges: they had no marketing system and unclear audience targeting after reducing their marketing budget by 70% and downsizing by 30 people.

Results:

They began with our shAiny flow, launching social media campaigns across their main channels and core influencers within 24 hours. They then upgraded to our studio package for advanced growth solutions with custom visual and video content. We refined Careerist's positioning, discovered new audience segments, optimized sales funnels, and created high-converting video formats for their paid advertising—ultimately reducing lead costs to $3.50.

Product Launch

Organic Viral Reach

Leads Months After Posting

Trust Built Among Females

Yandex Go

Ride-hailing, Mobility

Yandex Pro came to us with a sensitive challenge: connect with female riders in a category where safety isn't a feature — it's the entire decision. Generic marketing doesn't work here. The audience is sharp, intuitive, and reads through performative storytelling instantly. We led the creative video campaign, designed around genuine narrative rather than messaging, with the goal of building emotional engagement that would translate into real loyalty — not just impressions.

Results:

The video went viral organically — no paid push, no algorithmic shortcut. Engagement spiked sharply, especially among women, who responded to content that finally spoke to them as people, not as a demographic. Brand trust rose measurably, and Yandex Pro's reputation strengthened as a genuinely safe choice for female riders. Proof that even in a saturated category, the right storytelling does what no media buy can — it makes people feel something, and remember it.

Product Launch

Organic Viral Reach

Leads Months After Posting

Trust Built Among Females

Yandex Go

Ride-hailing, Mobility

Yandex Pro came to us with a sensitive challenge: connect with female riders in a category where safety isn't a feature — it's the entire decision. Generic marketing doesn't work here. The audience is sharp, intuitive, and reads through performative storytelling instantly. We led the creative video campaign, designed around genuine narrative rather than messaging, with the goal of building emotional engagement that would translate into real loyalty — not just impressions.

Results:

The video went viral organically — no paid push, no algorithmic shortcut. Engagement spiked sharply, especially among women, who responded to content that finally spoke to them as people, not as a demographic. Brand trust rose measurably, and Yandex Pro's reputation strengthened as a genuinely safe choice for female riders. Proof that even in a saturated category, the right storytelling does what no media buy can — it makes people feel something, and remember it.

Website Crashed From Traffic

100K+ Followers, 1 Year

Brand Trust and Loyality

9M+ View Videos

Reprobank

Healthcare, Bank of Reproductive Materials

Reprobank came to us with one of the most sensitive briefs imaginable — translating a deeply medical, deeply private category into social content that could actually reach people. Healthcare brands rarely go viral. The ones that do usually trade nuance for shock. The challenge here was the opposite: build a recognizable, trusted brand presence on TikTok and Instagram from absolute zero, without simplifying what makes the work serious. The strategy had to honor the science and break through algorithms designed for entertainment.

Results:

Within one year, Reprobank crossed 100,000+ followers on TikTok alone, with individual videos reaching 9M+ views and engagement spikes the team didn't see coming. The website crashed twice from organic traffic — not paid push, not influencer drops. Legacy posts kept generating leads months after going live. The brand became something rare in healthcare: recognizable, trusted, and genuinely loved online. Proof that even the most clinical, most regulated category can build emotional connection at scale — when the strategy starts with what the brand actually is.

Website Crashed From Traffic

100K+ Followers, 1 Year

Brand Trust and Loyality

9M+ View Videos

Reprobank

Healthcare, Bank of Reproductive Materials

Reprobank came to us with one of the most sensitive briefs imaginable — translating a deeply medical, deeply private category into social content that could actually reach people. Healthcare brands rarely go viral. The ones that do usually trade nuance for shock. The challenge here was the opposite: build a recognizable, trusted brand presence on TikTok and Instagram from absolute zero, without simplifying what makes the work serious. The strategy had to honor the science and break through algorithms designed for entertainment.

Results:

Within one year, Reprobank crossed 100,000+ followers on TikTok alone, with individual videos reaching 9M+ views and engagement spikes the team didn't see coming. The website crashed twice from organic traffic — not paid push, not influencer drops. Legacy posts kept generating leads months after going live. The brand became something rare in healthcare: recognizable, trusted, and genuinely loved online. Proof that even the most clinical, most regulated category can build emotional connection at scale — when the strategy starts with what the brand actually is.