we are shainy studio
we started with one observation — the most interesting people in the world are often the least visible online. not because they lack talent. because no one built them a system to translate who they are into something the world could hear. so we built it.
what is our methodology built on*
shAiny isn't a product that was built in a weekend. it's the compression of two lifetimes of practice — 20 years of directing, years of teaching people to create through meditation, and two years of sitting in closed rooms with the most demanding creative community in the world, documenting every block and every breakthrough.
3
disciplines never
combined before
40,000+
hours of craft compressed
into one system
100+
creators and artists
studied
2 years
of building before
the first launch
who we gave up working with to build this*
before shAiny existed as a product, we ran an agency. these were our clients. brands, artists, companies that trusted us with their identity. we chose to stop taking new work — and spend that time building something that could help not just one person at a time, but millions.
the people behind it*
genia ogneva
co-founder and CEO
journalist. artist. founder of meditate and create — a program built on one belief: you have to know who you are before you can say anything worth hearing. she has been doing the work shAiny now does at scale long before shAiny existed.
kate uten
film director, co-founder and CPO
writer since she was 12. twenty years of directing for bulgari, elle, yandex, kia — 1 billion views. she spent those years learning exactly how to make someone feel something real in seconds. shAiny is what that knowledge looks like when you stop keeping it to yourself.
denis akimov
co-founder and CTO
20+ years building systems millions of people trust without knowing his name. upwork. oracle. trucker path. he joined shAiny because he believed your most personal data — your voice, your story, your fears about being seen — deserves the same protection as your bank account. he's the reason it has it.
our mission*
to close the gap between who you are and how the world hears you. we believe the most valuable thing a person can have in 2026 is a voice that sounds unmistakably like them — and a system that knows how to translate that voice into content that builds real connection. that system is shAiny.
be part of what's coming
we're building a marketplace where creators find the people who help them show up — editors, designers, ux/ui, content specialists. if you want to be in the first wave, leave your details.