we are shainy studio

we started with one observation — plenty of interesting creators and artists in the world are often invisible online. not because they lack talent or ideas. because no one understood what was actually living in their minds well enough to build a system for it. so we spent years learning. then we built it.

this is where the methodology came from*

shainy wasn't built from market research or trend reports. it was built from sitting inside the most demanding creative community in the world — close enough to understand what lives in creators' heads, and what it takes to bring it out as social media content without losing what makes it extraordinary.

100+

creators grew

with shainy

10+ yrs

of experience

in media

2+ years

developing

methodology

1B+

views generated

organically

who we gave up working with to build this*

before shainy existed as a product, we ran an agency. these were our clients. personal brands and companies that trusted us with their universes. we chose to stop taking new work — and spend that time building something that could help not just one person or brand at a time, but millions.

the people behind it*

genia ogneva

genia ogneva

co-founder and CEO

co-founder and CEO

journalist. artist. founder of meditate and create — a program built on one belief: you have to know who you are before you can say anything worth hearing. she has been doing the work shainy now does at scale long before shainy existed.

journalist. artist. founder of meditate and create — a program built on one belief: you have to know who you are before you can say anything worth hearing. she has been doing the work shainy now does at scale long before shainy existed.

kate uten

kate uten

co-founder and CPO

co-founder and CPO

film director. over ten years of directing for bulgari, elle, yandex, kia — 1 billion views. she spent those years learning exactly how to make someone feel something real in seconds. shainy is what that knowledge looks like when you stop keeping it to yourself.

film director. over ten years of directing for bulgari, elle, yandex, kia — 1 billion views. she spent those years learning exactly how to make someone feel something real in seconds. shainy is what that knowledge looks like when you stop keeping it to yourself.

denis akimov

denis akimov

co-founder and CTO

co-founder and CTO

20+ years building systems that millions of people trust with their most private data — upwork, oracle, trucker path. he built the infrastructure that means the universe in your head — everything you share while building your social media strategy — stays yours. not ours. not advertisers'. yours.

20+ years building systems that millions of people trust with their most private data — upwork, oracle, trucker path. he built the infrastructure that means the universe in your head — everything you share while building your social media strategy — stays yours. not ours. not advertisers'. yours.

our mission*

to close the gap between who you are and how the world hears you. we believe the most valuable thing a person can have in 2026 is a voice that sounds unmistakably like them — and a system that knows how to translate that voice into content that builds real connection. that system is shAiny.

work directly with the founders

a small group of creators we feel deeply aligned with get monthly 1:1 mentorship — your content, your strategy, your voice, all reviewed before anything goes live. the kind of strategic and creative support that used to cost $10,000+/month. if it sounds like you, write to us.

apply for mentorship